Typography for Final piece: Experimentation

 Original image:

Based on the feedback received from my focus group and peers, I have decided to finalise the name of my horror campaign as 'The Curse'. The font used is Perpetua Titling MT and I chose the most conventional colours of the horror genre to work with: black, red and white.

After editing:

I used the paintbrush tool to create cracks and scorch marks over the letters to make them appear ancient and withered looking. The burn tool was used to emphasise the darker shadows and to darken the harsh, bright of the white colour. The brightness and contrast were decreased to make the whole image look more suitable to the codes and conventions of horror. Additionally, I heightened the saturation to make the blood-red more dramatic. I like the effect of using a shadow of the letters; it is reflective of my narrative in which a girl is tormented by a split personality.

Original image:

The font Century Schoolbook was used because I liked the traditional and polished finish. The letters are in small caps to make the title appear more shocking and eye-catching. Like the previous typography experiment, I created a shadowing of the letters to reflect the narrative and to also make the copy look more ghostly. At this point, I was unsure of what colour palette I wanted, and therefore chose black to keep it simple.

After editing:

I sporadically placed white cracks over the letters to make it look as if the title had been smashed. The hue was changed to a red off-set to reflect a blood red colour that is suitable to the codes and conventions of horror. I used the burn tool to darken the edges of the letters and make them more bold and crisp. Lastly, I zoomed in and used the paint fill tool to colour sections of the letters in black for the effect of adding dramatic emphasis.

Teaser poster experiment:

I wanted to see how well suited my typography would look within the format of a horror poster. I created a draft of my own potential teaser poster. I conducted some research into the traditional formats of teaser posters and discovered that the majority did not include many pictures/copy/taglines. Therefore, I only incorporated one image, as shown above, which is a photograph taken of a deteriorating wall. The editing site used was Pixlr. I began by placing cracks over the walls and using the paintbrush to make blood-red markings on the wall. I used the 'guassian blur' filter to decrease the sharpness of the image- this was to make the title the focal point of the poster. I decided to change the hue of the typography to turquoise, and although the colour does not necessarily suit the traditional colour conventions of horror, I think the effect looked rather sinister. I added a small piece of copy showing the fictional release date to add an element of realism. Additionally, a black background was added in which the photograph fades into.